Ui Lab

Experiments in interaction, components and visual design.

Leather is a self-custodial wallet for Bitcoin and Stacks. I designed its move, alongside Fabricio, to mobile and the web app, so a wallet people once found through a browser extension app could now be found in a pocket.

Collaborators
  • Mark Hendrickson, General Manager
  • Will Cameron, Senior Technical Leader
  • Kyran Burraston, Engineering Lead
  • Annie Pei, Content Lead
  • Fabricio Rosa Marques, Senior Product Designer
  • Alex Perry, Senior Software Engineer
  • Pete Watters, Senior Frontend Engineer
  • Edgar Khanzadian, Senior React / React Native Engineer
  • Fara Woolf, Software Engineer
  • Brandon Marshall, Social Media Manager
RoleSenior Product Designer
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Leather started as Hiro Wallet. I led the design side of its move to an independent Bitcoin brand, working with PORTO ROCHA to carry the new identity across brand and product.

Collaborators
  • Mark Hendrickson, General Manager
  • Kyran Burraston, Engineering Lead
  • Fabricio Rosa Marques, Senior Product Designer
  • Fara Woolf, Software Engineer
  • PORTO ROCHA, Visual identity
RoleDesign Lead
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Pitch is a collaborative presentation tool. Presentation Analytics closed the loop after a deck was shared: who opened it, where they lost interest, whether they came back. A cross-functional team took it from a one-number beta to a full launch.

Collaborators
  • Ed Shelley, Product Manager
  • Dennis Schneider, Engineering Manager
  • Fabricio Rosa Marques, Design Manager
  • Kārlis Lauva, Software Engineer
  • Gabriel Nau, Software Engineer
  • Anastasiia Myhal, Software Engineer
  • Anastasiia Rodionova, Software Engineer
  • Kate Donahue, Product Marketing
  • Xiangyi Tang, User research
  • Charlie Middleton, Motion
  • Robert March, Content Writer
  • Arek Kajda, 3D design
  • Anna Kajda, 3D design
  • Julia Bodnar, Legal Counsel
RoleSenior Product Designer
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Pitch’s paywalls said what you couldn’t do, not why upgrading was worth it. With the Billing team I turned them into a contextual paywall system that explains what Pro unlocks, scaled across the product and still used today.

Collaborators
  • Ed Shelley, Product Manager
  • Dennis Schneider, Engineering Manager
  • Fabricio Rosa Marques, Design Manager
  • Kārlis Lauva, Software Engineer
  • Gabriel Nau, Software Engineer
  • Anastasiia Myhal, Software Engineer
  • Anastasiia Rodionova, Software Engineer
  • Kate Donahue, Product Marketing
  • Xiangyi Tang, User research
  • Charlie Middleton, Motion
  • Robert March, Content Writer
  • Arek Kajda, 3D design
  • Anna Kajda, 3D design
  • Julia Bodnar, Legal Counsel
RoleSenior Product Designer
View project

Breaking the portfolio grid

Julia Paternostro makes bold identities and illustrations for brands and cultural projects, and her portfolio needed to feel just as alive. Instead of a conventional grid, we built a canvas where projects take over the screen and the illustrations break out of the layout.

Collaborators
RoleDesign and development
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Experience

Education