2023Leather

Giving Hiro Wallet a new identity

Leather started as Hiro Wallet, originally built around the Stacks ecosystem. As the product expanded deeper into Bitcoin, we needed a brand that could represent a much broader ambition: moving from a Stacks wallet to a Bitcoin wallet.

The Leather wordmark, a white script on black

ContextBecoming Leather

Hiro Wallet had built its first audience within Stacks. As we added more Bitcoin-native assets, the Hiro name no longer reflected where the product was going. The challenge was to expand beyond Stacks without leaving the existing community behind, and to speak to both experienced Bitcoin users and newcomers.

This led to a simple positioning: Leather should feel distinctly Bitcoin while avoiding the clichés common across crypto.

PORTO ROCHA created the visual identity. As the lead designer on the Leather side, I shaped the brief, worked closely with their team throughout, and aligned feedback across product, marketing and stakeholders. Once the identity was set, I brought it into the wallet and our wider digital presence.

The L monogram on an off-white ground
The Leather app icon on an iPhone home screen, beside FaceTime, Shortcuts and Notes
A billboard on a brick wall reading BTC, with keys, a coin and a photo tucked into a leather wallet
A black cap embroidered with the L monogram
A steel padlock engraved with the L monogram
Eighteen interface icons drawn in one line weight
The colour palette: black, off-white and three warm greys
A type specimen with its colour pairings, shown in dark mode and then in light mode
Leather's profile on X: a banner repeating Buy, Store, Send, Swap, Secure in heavy capitals, the L monogram as the avatar, and the line The most trusted Bitcoin wallet
Four ads for the Leather extension taking turns, each a headline beside a piece of the wallet: See the latest trending tokens, Send BTC from Taproot, Get more detail from tokens, and Leather got easier for new accounts
Hands on a laptop showing Leather's site: the headline Buy, send, swap, earn, secure, grow beside the L monogram on black
White token pills, each with a coin's icon and its ticker, piled on a dark ground